Hiring a video production company to create videos for your content marketing can seem like an expensive and complicated task. Which company do you choose? Why do the prices vary so much? What do you get for that price? Is there an upfront cost before production starts?
It doesn’t have to be a stressful experience! Here are five simple tips to help you get the most out of working with your video production company.
1. Do your research before hiring a video production company
Often production businesses highlight their show reel, which is a mix of their very best work from different projects put together in one clip. Dig a little deeper into the website of a production business and also have a look at their social media channels. What does their digital content strategy look like, how do they portray themselves, and more importantly how do you identify yourself with the people who run the business?
It’s important to connect with the project manager that’s in charge of your project. This will help to build a stable relationship and mutual understanding of what’s expected from both parties.
2. Be clear about the use and need of the video
If your competitors are using video in their content marketing it doesn’t mean you have to do the same to stand out. Video will only be beneficial if you have a clear plan in place. Think about where you want your video to end up, perhaps on your website and some social channels, and be sure of how you will build this into your content marketing strategy.
3. Be willing to get creative in the production process
When it comes to scripting don’t just let a company that doesn’t know your business write you a script. Brief them thoroughly, and perhaps try to engage in a scripting workshop. This usually gets the creative juices flowing on both the production and the client side.
Being hands on helps you build a strong understanding of what your video is going to look and feel like, and what the main message should be. A good production company will try and engage their client in this process.
4. Don’t expect to produce one video and make it go viral
Video is becoming a more accessible way of pushing out content and you need to cut through a lot of noise to make your video be heard by your audience. Rather than producing one video and expecting it to go viral, think about it as a series of videos that you’re producing. It’s important to be consistent in publishing videos to help you build a relationship with your audience.
5. Don’t be afraid to tell your audience what to do after they finish watching a video
If you don’t tell your audience what to do next, it’s likely they will watch your video and forget about it. However if you include a clear call-to-action, for example telling the viewer to follow your social pages to stay up to date with your news, you will build a following and an audience that will be more receptive to your next piece of content.
At Studio Orange I work with clients to help them understand how to tell their story through videos and enhance their content marketing strategy. Content Marketing relies heavily on storytelling and video is an excellent tool to communicate a story to an audience.
Feel free to shoot us a message if you’d like to chat about video content!