Now more than ever, consumers are interacting with brands digitally. Brands can take advantage of this by standing out and leaving a lasting impression.
What is an Animated Logo?
A logo animation (or animated logo) simply takes your logo and makes it move. When we animate a logo it’s important to keep in mind the company’s values and purpose so that we can translate these ideas into the final product.
A logo is the visual identification of your brand. It represents the personality of your company/product and plays a significant part in your overall brand recognition.
Animating your logo brings another dimension to this. It enhances this connection by creating a memorable and visually engaging brand.
How Does it Benefit Your business?
Animating your logo can help tell your audiences more about your brand. They can get to know the story behind your brand and the nature of your business more than a static logo. It helps legitimise your brand by showing customers that you care about how you present yourself.
Adding an animated logo to your brand is an investment into creating a connection and demonstrating a new level of professionalism.
How to Use Logo Animations
Using your animated logo can be done in a number of effective ways;
Emails are often a primary method of communication between your business and potential customers. A professional email is well written and generally has a form of an email signature including job titles, contact information and of course the logo. With current email systems, we can include an animated logo into our email signatures to add an extra flair to your sign off.
Almost all businesses should be using video content as part of their marketing strategy. Video engages with your audience, lets you tell stories and build upon your brand. By using an animated logo either at the beginning or the end of your video content you are connecting your logo to the content and bringing life to the otherwise static image.
On your website
A website is the go-to landing spot for target audiences. This is where you direct people you want to sell to. Your businesses website should be engaging with the aim to keep viewers on there for as long as possible. By animating your logo and having it as a welcoming visual you engage your audience and ideally provide some context around your business and values.
With the wide range of different social media platforms, there are a lot of options for video content. Certain social media platforms allow the use of videos for profile pictures this means you can use your animated logo as a profile picture to capture attention. Other ways it can be used as a sign off to any video at the end of any stories you create.
Just by adding motion to your branding, you can elevate your brand to a new level.
Logo Animation is becoming the new standard in branding, as it can explain the nature of your business and enhance the design of the static logo.
For such a small cost this application can have a big visual impact. Send us your logo and we’ll pitch some ideas about how to put it in motion!
Animated logos are a great entry point into using animation for your marketing, check out some of our other animation work here.