Content marketers have become publishers over time and businesses that realise this can excel in their content strategy by building a video series. To be a successful video marketer you need to think out of the box and use content wisely to engage your audience. Building a video series around a specific topic is useful because it helps generate more content and keeps your audience wanting more.
In this post we will share 5 tips and tricks to consider when you are building a video series for your content strategy.
Think about what your audience would want.
As content marketers you often get dragged into writing and publishing about things that you would find interesting. But does your audience really connect? Ask your audience/clients what they would like to see or learn more about.
We recently worked with a dental specialist who was creating a video series. One of the topics we touched on was the costs for dental procedures and health insurance. It’s important to be honest when you speak about topics that can be sensitive. You want your audience to see you as an honest person, this helps them trust you and eventually turn to you for your product or service.
Focus on the benefits
It’s not about the product or service for your audience, it’s about the benefits they get using your product or service.
When you promise your audience a video series, you have to be consistent in publishing the videos and the format. TV shows that broadcast stick to a set template, why?, because it helps them engage the audience to their set format. Even though your video might not end up on TV, consistency is key.
Less is more
Don’t try to squeeze too much information into one video. People can’t remember and process the fine details. Use your videos for a high level summary which also helps you drill down your marketing message significantly.