When you are producing a video for your business, whether it’s an explainer video, animation or green screen series, planning out a storyboard is essential. A storyboard is a structured representation of how your video will flow from scene to scene and what your audience will see at each point in the story. You can think of a storyboard as a comic book version of your script.
Why do you need a storyboard?
A storyboard is the best way to communicate to others about your vision for the video production. In a storyboarding session we map out videos with our clients to make sure we’re all on the same page. Crafting a storyboard is the most important step in the video production process as it lays out the structure for the project.
It’s not only the best way to communicate your vision, but a storyboard also helps to make the production flow smoothly. If all parties can see exactly which shots are required at what stage of the story, shooting your video should feel like a breeze. By following a storyboard / script, our team can work in an efficient and effective way.
Even though it may seem time consuming to start with, crafting a storyboard will save you a lot of time in the long run. It not only allows our team to work more efficiently but it also ensures that during the editing process our editor has a guide to craft the story according to the initial vision and therefore saving time and money.
How do you craft a storyboard?
Simply split your video up in scenes that each run for about 10 seconds. So for a 90 seconds video you’ll need about 9 scenes. Start with an attention grabbing introduction to the subject and slowly build a story in which often your product or service is the solution to a problem.
a common structure:
- #1 Intro
- #2 Problem
- #3 Solution
- #4 Case Study
- #5 Feature 1
- #6 Feature 2
- #7 Feature 3
- #8 Conclusion / Statement
- #9 Call-to-action
An important side note to make is that your storyboard doesn’t have to be super detailed and you don’t have to be an artist either! Just make sure you provide enough details and visual elements to give an idea of what is happening, who is in a scene and what the frames will roughly look like. Once you get to the scripting phase the rest of the details will be filled out and these will come in handy in production and post production.