What is Video Production?
Video production entails the full video making process. It doesn’t matter whether it is a brand video, a TV commercial or a music video – our structure is always the same. Pre-production, production, and post-production.
Video is a powerful media tool, allowing stories to be told on in an engaging way. When we use video for branding, it puts a face to your business. Video helps your audience understand and relate to the people behind the brand.
Why use Video Production?
Video is found everywhere. It can be used on almost every platform, from social media and websites to blogs and emails. Use of video within these mediums lets your business engage with your audience.
Types of Videos
- Corporate videos
- Brand videos
- Television commercials
- Promotional videos
- Documentary based videos
How it Works
Video production involves in-depth planning for the ultimate aim of communicating a message. First, we work with businesses and organisations to understand their goals and brainstorm ways to tell a narrative.
During pre-production the idea is formed, the storyboard is drawn and the script is written. We also carry out the selection of talent, location, and all other preparation before filming starts.
In the production phase we closely follow the script/storyboard from the pre-production stage. We always film more footage than necessary to meet unforeseeable changes in the post-production stage. We capture both A-Roll (interviews and main footage) and B-Roll (cutaways and supplementary footage used to enhance the A-Roll).
In post-production, our producers edit the footage following the approved script and storyboard. They colour-grade the footage and match it with carefully selected music and graphics to create the final video.
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