You’ve decided to produce video content to tell your story. It’s a big step, with many unknowns. Although the basic video production process has become more mainstream, with tools and software in reach of the general public, there is still a difference when it comes to working with a video production agency. In this blog I’ll share some tips to streamline your experience with us.
Some clients don’t want to give too many directions as they think it might take away from our creativity. Other clients have a clear vision in mind they need us to execute. Both of these scenarios come to our team on a daily basis and they’re both great situations to be in!
When working with our production team, there are a few things our clients can do to make the process run as smooth as possible. Here’s how you can prepare for their engagement with us.
- Know what you want to achieve, start with the end goal in mind! This one is at the top of the list for a reason. Like anything you do in your marketing activity; you post blogs, create thoughtful design, infographics, structure your website a certain way, include content for the right audience in the right spots, fine tune your SEO etc. You do all these things because you want to achieve something. Video content should be part of this mix and should not be a stand alone asset. It should have a purpose and goal or you might not get the most out of your video.
- Have a clear idea about the type of content you want to produce. This could be film content, animation, photography or a mix. Not every topic lends itself to animation and vice versa for film. The more scope and detail you can define, the better your story will be when we get to work on it.
- Brainstorm with our video team about the types of stories you can tell and what they can look like. At Studio Orange, Oliver’s role consists of pre-production and scoping work with clients before they turn into active jobs with the production team. Use his time and pick his brain about how to optimise your content. By doing this you can spend your storyboarding session talking about content and how to structure and visualise the story.
- Whilst we refer to the people who work with us as clients, we would prefer to call them colleagues, because really you are collaborating with a team of creatives that needs your input to create content with you. The service provider vs. client scenario can sometimes hinder the creativity of a project. We embrace open and honest communication in our client relationships. And don’t worry about telling us to change a storyboard line or remove an animated character. These kinds of changes mean we’re making progress in getting a project closer to delivery.
- The talent can make or break the content of the video. If your video is filmed and we’re counting on talent (hired actors) or employees to be the interviewees, make sure you pick someone who’s going to enjoy the experience and see the challenge in being on camera. When you have an inkling the talent you have in mind might be uncomfortable, most of the time you’re right. On a side note, many clients think the CEO or MD has to feature, but not every CEO or MD is going to be cut out for video. Again, you’re not offending anyone, if anything you’re protecting them from the horror of not being able to deliver a good interview and potentially not liking the video simply because they don’t like seeing themselves in it!
- The visual design style is critical across all your communications and branding, so it also needs to be consistent in your video. Our team knows the importance of this, which is why we need to have any brand assets provided. This can include assets like: fonts, colour pallette, any iconography, a high res. file of your logo etc.
- We love feedback! Once we deliver the first draft of a video we invite our clients to give feedback. We understand that in some larger organisations the feedback loop might involve more people, where in smaller organisations there might only be 1 or 2 people that provide feedback.
- Video scripts are written for the spoken word, not the written word! Keep that in mind when reviewing dialogue, voice overs and interview soundbites. Most people can tell straight away when dialogue sounds authentic compared to when it’s scripted and it’s even worse when it’s scripted and sounds like reading an article! You know those words we like to put in articles at the start of sentences like: ‘however’, ‘nonetheless’, ‘in addition’, ‘furthermore’, ‘consequently’ etc. they don’t work in scripts because they sound like you’re writing a thesis!
I hope you’ve found these tips useful as you’re preparing for your first storyboarding session. They’re pretty fun if we say so ourselves.